About Sim

Design Trails is created and hosted by Sim Kingston, a stylist and interiors expert with over 25 years’ experience in product design, merchandising, and retail. Sim’s passion for design — and her love of interiors in all their shades (especially aqua!) — shapes every aspect of the journey. Her expert eye ensures each tour balances style, culture, food, and adventure in a way that feels inspiring, engaging, and beautifully curated.

Sim’s vision for Design Trails is to build travel experiences that are more than holidays — each tour is intimate, immersive, and joy-filled, opening doors to inspiring spaces and shared moments of connection. With Sim as your guide, you’ll experience the world through the lens of design, and return home inspired, refreshed, and full of unforgettable memories.

"Nothing brings me more joy than colour and design, and sharing my love of beautiful things through boutique tours that inspire and spark creativity." . . Sim

“Our group of 6 friends had the privilege of travelling through Morocco in May 2025 with Design Trails. It was truly the trip of a lifetime thanks to Sim who has an extraordinary gift of making travel both bespoke and super cool.

Design Trails curated every detail of our 12-day journey with such passion, expertise and care. From the desert to the sea and every souk in between, every day felt like an adventure in a movie set with each scene perfectly woven together by Sim.

Travelling with Design Trails made me understand that we would never have experienced such a deep connection to the country and its culture without the expertise and guidance of Sim. Our group was thoroughly immersed in the magic of Morocco and for 12 days and nights and came home with memories that will last a lifetime. Thank you, DT.”

. . . Melissa L.