Why Travel To Morocco With Me?

Paula Joye Design Trails Morocco

Because this is Morocco through the eyes of someone who has spent a lifetime discovering beautiful things.

For more than 30 years I’ve worked as a magazine editor, stylist, and storyteller. My career has taken me behind the scenes of fashion weeks, inside extraordinary homes, into the wardrobes of incredible women and to some of the world’s most beautiful places.

When we travel together, I want you to experience Morocco the way I do – not as a tourist, but as someone who’s been invited behind the curtain.

Here’s what you can expect…

I’ll help you shop like an Insider

Forget mass-produced souvenirs.

I’ll introduce you to the artisans, boutiques, concept stores and hidden workshops where you’ll discover pieces with real stories. Think beautiful jewellery, handcrafted leather, vintage Berber rugs, ceramics, baskets, and treasures you’ll wear for years.

And yes… I’ll happily help you decide what deserves precious suitcase space.

You’ll become a better traveller

After decades of travelling for work and pleasure, I’ve picked up more than a few tricks.

I’ll share my favourite packing hacks, how to build the perfect travel wardrobe, what to wear in Morocco, how to travel light (while somehow bringing home more) and all the little things that make travelling feel effortless.

I’ll help you take photos you’ll actually love

You don’t need to be a photographer.

I’ll show you how to find beautiful light, compose a great travel photo, pose naturally (without looking posed), and capture the kind of images you’ll treasure long after the holiday is over.

No awkward holiday snaps.

No “everyone stand in a line.”

Just beautiful memories.

We’ll discover the Morocco most visitors never see

The magic often happens behind unmarked doors.

We’ll visit hidden riads, quiet courtyards, local workshops and beautiful spaces that aren’t always found in guidebooks.

These are the moments that stay with you.

Style advice is always included

Want to know whether that vintage jacket works with your wardrobe?

Wondering if the kaftan is worth buying?

Need someone to encourage you to wear colour?

You’ve got me.

Think of me as your personal stylist for two weeks—with shopping recommendations thrown in.

Slow luxury

I don’t believe in holidays where you’re constantly watching the clock.

We’ve intentionally built this itinerary with time to wander, sit a little longer over lunch, have another swim, book a massage or simply do…nothing.

Sometimes the best travel memories happen when nothing is scheduled.

You’ll make wonderful friends

One of the unexpected joys of these trips is the women who come on them.

Many arrive on their own.

Most leave with friendships that continue long after we’ve unpacked our suitcases.

It’s a very special thing to be part of.

You’ll come home inspired

This isn’t just about Morocco. It’s about returning home looking at beauty differently.

You’ll notice colour more.

You’ll dress with a little more confidence.

You’ll want to decorate your home with pieces that remind you of this adventure.

You’ll be forever changed.

Select your preferred tour:


Still have a few questions? No problem. Email for more information on sim@designtrails.com.au or give Sim a call on +61 414 250 937 for a chat about the tour.